METHOD
Radical Transparency
We surface the structural frictions that others ignore, providing clear data that drives real change.
PURPOSE
Human-Centric Design
Systems must serve people. We redesign tools and flows to respect the dignity of the individual.
DRIVE
Renewed Commitment
Trust is the engine of productivity. We help brands rebuild it to fuel lasting team zeal.
THE ARCHITECTS
Research minds meet operational grit.
Barbara Stramska
Product And employee experience and strategy
Kamilla Nikolas
Employee Experience , HR , Talent , Leadership strategy
The biggest threat to business profitability isn’t always visible - it’s the hidden friction that prevents people from performing.
Know Your Crowd was born from a simple observation: even high-performing teams can struggle to deliver their full potential. The reasons aren't always obvious. Sometimes it's outdated technology, inefficient processes, leadership challenges, or friction between people. Our mission is to uncover what's really standing in the way of performance - and understand what it's costing the business.
Our methodology combines deep HR expertise, UX research, and product thinking to diagnose the root causes of workplace friction. We don't rely on assumptions or offer one-size-fits-all solutions. We investigate how people, processes, and technology work together, then design targeted improvements that reduce friction, elevate employee experience, and drive measurable business results.
Today, we partner with forward-thinking HR and business leaders who recognize that employee experience isn't just about engagement or satisfaction - it's a driver of productivity, performance, and profitability. We believe that when people have the right environment, tools, and support to thrive, businesses perform better.